Eight years across gaming, iGaming and sport, the last five on digital product. I define how a product is measured, take the data out of the partner systems that hold it, and put it in front of the people who decide.
Since 2025, Product Manager at the Italian Tennis and Padel Federation: a portfolio of digital products built by external technology vendors, and the eSports circuit that runs inside them. Engineer by training, MSc in Management Engineering.
A product nobody measures gets argued about by opinion. Three steps: choose the metric, make it computable, put it where the decision is made.
The Federation builds nothing in house. I am the single point between four external vendors and Legal, Procurement, IT Systems and Marketing: requirements, design and delivery reviews, and the call on what ships.
The Federation's streaming service: tennis and padel live and on demand, on phone, tablet, web and TV, with a freemium model.
The tournament's official app: schedule, live scores and match statistics, players, and the map of the Foro Italico.
The app every FITP member uses to enter tournaments, manage their profile and climb the rankings. The eSports circuit runs inside it.
QLASH's tournament platform, from MVP to a global product with 300,000 users. And TipKlub, from concept to 70,000. Both read through the numbers that decided what came next.
I oversaw the development of QLASH's own tournament platform and took it from MVP to a global product across mobile, PC and console titles, defining the requirements for every game integration and how the platform connects to the publishers' systems.
A sports prediction app built with some of Italy's best known tipsters, in a market next door to regulated betting. I ran the market research that positioned it, took it from concept to launch, and read activation and retention to decide which work came first.
The responsibility I own end to end: strategy, platform, partners, players and the live finals. It is also the product the measurement above comes from.
The Federation's official eSports circuit, played on Tennis Clash and co-organised with its developer WildLife Studios, with BMW as main sponsor. FITP is the first Italian sports federation to create a dedicated eSports membership.
Since 2026 the whole circuit runs inside the Federation's own app, through an integration with the game developer's systems.
The circuit and its two international events
Weekly tournaments and monthly masters on two levels, feeding the federal ranking.
2026 season · entry through the federal eSports membership
Open international qualification through the developer's in-game tournaments, live final at the Foro Italico.
2026: 491,000 entries across the three in-game qualifiers, from 100+ countries
Its own qualification run, live final in the tournament fan village, Turin.
2025: 517,000 unique participants in the qualification runThis is where I experiment. I take an idea, push it to an MVP and put it online to see whether it holds up. I work with Replit and Lovable, and I build with Claude, connecting it to the external systems a project needs.
Built around the work that comes back every week and takes the most time: preparing briefs, reading long documents and pulling out what matters, turning meeting notes into decisions.
Grounded only in a knowledge base I curate, always sourced, and what comes out is a draft a person reviews before it is used.
A paid web app that helps a fantasy football league agree on the date of its auction. I chose the business model, set the price, built it end to end with AI-assisted development and put it live on a subscription tier.
A calculator that turns an Italian gross salary into what you actually take home. Every figure comes from the official tax registers, down to municipal rates, each one carrying its source.
I trained as an engineer and I like getting my hands on the product: writing the requirements, agreeing priorities with the technology partners who build it, going through what comes back, and deciding what ships. Then measuring whether it worked, on data I can defend.
What I have not done: build a self-service analytics product sold to customers, or work inside payments. The measurement work was for my own product line, not for a market. The method is the same either way: define the metric, defend the figure, hand it to whoever has to act on it.